Skylight (FxMS tool)

Skylight

Desktop Messages Released on Firefox

Message ID	Surface	Metrics Hide messages with fewer than 1000 impressions
MR_WELCOME_DEFAULT	Default About:Welcome Message (1st screen)	Dashboard
FAKESPOT_CALLOUT_OPTED_OUT_SURVEY Microsurvey	Feature Callout (1st screen)	Dashboard
ADDONS_STAFF_PICK_PT_2	Feature Callout (1st screen)	Dashboard
FIREFOX_VIEW_TAB_PICKUP_REMINDER	Feature Callout (1st screen)	Dashboard
PDFJS_FEATURE_TOUR_A	Feature Callout (1st screen)
PDFJS_FEATURE_TOUR_B	Feature Callout (1st screen)
FAKESPOT_CALLOUT_CLOSED_OPTED_IN_DEFAULT	Feature Callout (1st screen)	Dashboard
FAKESPOT_CALLOUT_CLOSED_NOT_OPTED_IN_DEFAULT	Feature Callout (1st screen)	Dashboard
FAKESPOT_CALLOUT_PDP_OPTED_IN_DEFAULT	Feature Callout (1st screen)	Dashboard
FAKESPOT_CALLOUT_CLOSED_NOT_OPTED_IN_AUTO_OPEN	Feature Callout (1st screen)	Dashboard
FAKESPOT_CALLOUT_PDP_NOT_OPTED_IN_REMINDER	Feature Callout (1st screen)	Dashboard
FAKESPOT_CALLOUT_DISABLED_AUTO_OPEN	Feature Callout (1st screen)	Dashboard
FAKESPOT_CALLOUT_OPTED_OUT_AUTO_OPEN	Feature Callout (1st screen)	Dashboard
CFR_COOKIEBANNER	Feature Callout (1st screen)	Dashboard
FIREFOX_VIEW_FEATURE_TOUR	Feature Callout (1st screen)	Dashboard
INFOBAR_LAUNCH_ON_LOGIN	InfoBar	Dashboard
INFOBAR_LAUNCH_ON_LOGIN_FINAL	InfoBar	Dashboard
MILESTONE_MESSAGE_87	Milestone Messages
PB_NEWTAB_FOCUS_PROMO	Private Browsing New Tab
PB_NEWTAB_KLAR_PROMO	Private Browsing New Tab
PB_NEWTAB_KLAR_PROMO_DE	Private Browsing New Tab
PB_NEWTAB_PIN_PROMO	Private Browsing New Tab
PB_NEWTAB_COOKIE_BANNERS_PROMO	Private Browsing New Tab
FX_MR_106_UPGRADE	Spotlight Modal Dialog	Dashboard
FX_100_UPGRADE	Spotlight Modal Dialog	Dashboard
FOX_DOODLE_SET_DEFAULT	Spotlight Modal Dialog	Dashboard
TAIL_FOX_SET_DEFAULT	Spotlight Modal Dialog	Dashboard
FIREFOX_VIEW_SPOTLIGHT	Spotlight Modal Dialog
SET_DEFAULT_BROWSER_GUIDANCE_NOTIFICATION_WIN10	Toast Notification
SET_DEFAULT_BROWSER_GUIDANCE_NOTIFICATION_WIN11	Toast Notification
FXA_ACCOUNTS_BADGE	Toolbar Badge
FXA_ACCOUNTS_BADGE_REVISED	Toolbar Badge

Current Desktop Message Rollouts

Total: 12

Experiment

Rollout

Firefox

Dates		Surface	Metrics	Visuals
2025/3/10 - 2025/5/9	Onboarding set up checklist windows rollout - March onboarding-set-up-checklist-windows-rollout-march
	Bookmarks toolbar always on, fullscreen about welcome with account login screen, checklist present treatment-branch	About:Welcome Page (1st screen)	Dashboard
2025/3/3 - 2025/9/19	unified-search-button-callout unified-search-button-callout
	Callouts control	1st of Multiple Messages	Dashboard
2025/2/20 - 2026/2/20	Mozilla VPN in Private Browsing - Treatment D Rollout (EN only) mozilla-vpn-in-private-browsing-treatment-d-rollout-en-only
	treatment focusing on explaining what makes Mozilla VPN different treatment-d	Private Browsing New Tab		Screenshots
2025/2/4 - 2025/3/4	PDF Annotations - Highlight - Treatment B Rollout pdf-annotations-highlight-treatment-b-rollout
	Both variants - already default and not default treatment-b	1st of Multiple Messages	Dashboard
2025/1/28 - 2025/3/4	Fox Doodle Multi-Action CTA 2025 - Rollout fox-doodle-multi-action-cta-2025-rollout
	Checkbox Multi CTA variant & Fox Doodle/Tail Fox treatment-a	1st of Multiple Messages	Dashboard
2025/1/7 - 2025/2/11	Fx View Discoverability 2025 Rollout fx-view-discoverability-2025-rollout
	Treatment B - Closed tabs treatment-b	Feature Callout (1st screen)	Dashboard
2024/11/25 - 2025/11/25	Expand sidebar callout (existing profiles) sidebar-button-feature-callout-vertical-tabs-users-existing-profiles
	Feature callout for vertical tabs users who have not clicked the sidebar button control	Feature Callout (1st screen)	Dashboard
2024/11/12 - 2025/11/12	Account spotlight modal - English rollout - ESR V2 account-spotlight-modal-english-rollout-esr-v2
	Rollout of the "Sync" treatment from spotlight-modal-to-drive-accounts-via-backup-value-prop-esr rollout	Spotlight Modal Dialog	Dashboard
2024/11/12 - 2025/11/12	Account spotlight modal - English rollout - V2 account-spotlight-modal-english-rollout-v2
	Show the "sync" treatment from spotlight-modal-to-drive-accounts-via-backup-value-prop rollout	Spotlight Modal Dialog	Dashboard
2024/10/7 - 2025/3/24	Microsurvey US Review Checker Rollout V3 us-review-checker-rollout-v3
	Review Checker v1.1, Callouts v1.2, Churn microsurvey treatment-a	1st of Multiple Messages		Screenshots
2024/10/7 - 2025/3/24	Microsurvey US Review Checker Rollout V3 pre-131 Firefox us-review-checker-rollout-v3-pre-131-firefox
	Review Checker v1.1, Callouts v1.2, Churn microsurvey treatment-a	1st of Multiple Messages		Screenshots
2024/5/28 - 2024/6/25	Recommend Add-ons - Staff pick Relaunch - Treatment A Rollout recommend-add-ons-staff-pick-relaunch-treatment-a-rollout
	Fox + boost treatment-a	Feature Callout (1st screen)	Dashboard

Current Desktop Message Experiments

Total: 5

Experiment

Rollout

Firefox

Dates		Surface	Metrics
2025/3/13 - 2025/3/27	What's New Notification - Tab Groups Beta whats-new-notification-tab-groups-beta
	No message control control	none
	Background notification - less clutter tab groups treatment-a	Toast Notification
	Background notification - introducing tab groups treatment-b	Toast Notification
	Snooze dismiss treatment-c	Toast Notification
2025/3/13 - 2025/3/27	What's New Notification - Tab Groups Nightly whats-new-notification-tab-groups-nightly
	No message control control	none
	Background notification - less clutter tab groups treatment-a	Toast Notification
	Background notification - introducing tab groups treatment-b	Toast Notification
2025/3/4 - 2025/4/15	Introduce the new sidebar callout 136 introduce-the-new-sidebar-callout-136
	No sidebar callout control	none
	Sidebar callout - "spot for tools and tabs" treatment-a	Feature Callout (1st screen)	Dashboard
	Sidebar callout - "Make it your own" treatment-b	Feature Callout (1st screen)	Dashboard
2025/3/3 - 2025/3/31	Login Status Advisory Callout login-status-advisory-callout
	No message (reach dummy) control	none
	Message variant A treatment-a	Feature Callout (1st screen)	Dashboard
	Message variant B treatment-b	Feature Callout (1st screen)	Dashboard
	Message variant C treatment-c	Feature Callout (1st screen)	Dashboard
2025/2/24 - 2025/3/31	Contextual Chatbot Suggestion contextual-chatbot-suggestion
	Control (no callout) control	none
	Use an AI chatbot without switching tabs treatment-a-tab-switching-copy	Feature Callout (1st screen)	Dashboard
	Try an AI chatbot in a side-by-side view treatment-b-side-by-side-copy	Feature Callout (1st screen)	Dashboard